Think of it this way; Ferrari may have fewer showrooms and sell far fewer vehicles than Ferrari but no-one’s ever going to accuse Ferrari of being a failure.

The last paragraph says it all :)

16 February 10

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Orange UK continues its Android rollout with the HTC Desire

• Orange to retail the HTC Desire free on selected consumer pay monthly and business price plans from April
• The HTC Desire will feature Qualcommm’s superfast Snapdragon 1GHz processor and Google’s Android 2.1 Operating System
• An Orange Signature device, The HTC Desire is the first of several Android handsets to be unveiled by Orange in 2010

Orange today announced it will be launching the much anticipated HTC Desire, the next Android device to be ranged by Orange in the UK. Available this spring across all Orange consumer retail and business channels, the HTC Desire will be free on selected consumer pay monthly and business price plans.

Offering a rich, intuitive browsing touch interface and premium design, the 3G+ enabled Desire is the latest device to feature Google’s 2.1 Android operating system, allowing users unrestricted access to thousands of amazing tools and applications which can be downloaded straight to the handset.

Created for those wanting an optimised mobile customer experience, the Desire comes equipped for users to make the most out of the internet. The device features the superfast Qualcomm Snapdragon 1GHz processor and as part of Orange’s Signature range, users will be able to access great Orange services direct from the home screen, including Orange’s own sat-nav product, Orange Maps, as well as Orange TV, Photography, Games and Orange Windows Live.

The Desire also comes with a choice of specially designed unique user interface options courtesy of HTC Sense and an integrated five mega-pixel, auto-focus camera featuring camcorder capability, a gravity sensor, A-GPS, a digital compass and 512 MB of memory with space for a 32Gb MicroSD card. What’s more, the 3.7 inch WVGA capacitive display features anti-fingerprint screen coating for improved smudge resistance and a longer lasting, clearer display.

Orange will be offering the HTC Desire for free to customers on selected pay monthly price plans.

Francois Mahieu, Director of Devices, Orange UK said, “We’re really pleased to be working with HTC to bring the latest Android 2.1 device to market. The Desire is a truly powerful handset which will allow consumers to get to grips with all the things they love about the internet.”

The HTC Desire will be available from Orange shops and www.orange.co.uk/shop in April 2010.

-Ends-

About Orange
Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. With 126 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (38.1 billion euros for the first nine months of 2009) and at 30 September 2009, the Group had a customer base of almost 190 million customers in 32 countries. These include 128.8 million mobile customers and 13.4 million broadband Internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number two provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

The Group's strategy, which is characterised by a strong focus on innovation, convergence and effective cost management, aims to establish Orange as an integrated operator and benchmark for new telecommunications services in Europe. Today the Group remains focused on its core activities as a network operator, while working to develop its position in new growth activities.

To meet customer expectations, the Group strives to provide products and services that are simple and user-friendly, while maintaining a sustainable and responsible business model that can be adapted to the requirements of a fast-paced and changing eco-system.

France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange. For more information: www.orange.com, www.francetelecom.com, www.orange-business.com Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited, Orange France or France Telecom.

For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com or visit www.orange.co.uk/newsroom

 

Press release: Products & Services, Mobile

Hmm, I'm due an upgrade, I could have my Nexus One AND a shiny new HTC Desire to go with it! Looking good for April :)

The HTC Desire is a worthy alternative to the Nexus One, however, I'm still exceptional pleased with my N1 and love the additional features. After all, it's a homage to Blade Runner, what's not to love about it! :)

Watch this space :)

Yes, yes, YES!! Can't wait, bring it on!! Props to Matski for sharing this with me :)

..Apple decided they were using a "private framework", and has pulled them off the shelves without explanation or apology.

Another reason not to follow the herd - Android is much less restrictive: http://www.androlib.com/android.screenshot.app.jFCm-nzq.aspx

I guess whatever floats your boat :)